The company held a marketing expansion meeting.
The company held a marketing work meeting on the afternoon of March 6, 2014. The meeting was chaired by Vice General Manager of Marketing, Mr. Li. The head of the sales department and all sales staff attended the meeting. The company's chairman and general manager, Mr. Cui, was present and gave a speech.
Sales department manager Mr. Li provided a detailed plan and work plan for the new year regarding the annual work and operational indicators to the representatives present. Mr. Li reported on the bidding situation of several major operators over the past year and conducted a detailed market analysis of products such as marine cables, rubber-sheathed cables, top drive special cables, special cables, and wind power special cables. He shared his experience in market development with the sales staff, providing valuable suggestions for restoring and developing customers.
The meeting clarified the work focus for the fourth quarter of this year: continue to maintain good supply and demand relationships with several major operators, stabilize the supply scale of major operators; focus on cultivating equipment manufacturers, increase large customers above 5 million and 10 million; stabilize products such as rubber-sheathed cables, top drive special cables, special cables, and wind power special cables, expand the scale of marine cable products, and enhance profit margins; continue to implement the company's strategy of focusing on large clients while letting go of smaller ones, and control payment risks; increase guidance, communication, and response for sales staff.
Mr. Li reported on the situation related to technological transformation and new product development to the meeting, allowing the sales staff to clearly understand the production efficiency, quality, and market price competitiveness of the company's existing products after technological transformation.
General Manager Mr. Cui, after listening to everyone's reports from the past year in detail, expressed recognition of the achievements made. He also analyzed and provided guidance on the operational and sales characteristics of the fourth quarter. Mr. Cui requested that in the new year, efforts should be made to track the bidding work of several major operators, explore orders, and increase the intensity of efforts; pay attention to market hotspots and identify products that the company has competitive advantages and resources; focus on large clients and fully support them; prioritize adjusting customers and increase payment recovery; strengthen the construction of the sales team and improve the loyalty and dedication of sales staff.
2024
11-18